This campaign for proper road safety is done by Securite Routiere, which is a French institute for Road Safety. In this particular advertisement, it portrays a young girl whose head has been dented and scraped. She is illustrated as though she is made of plastic. This uses pathos on the viewer, and gives a mood of grief. The viewer would think of his/her own family, and the children he/she knows, and would not want them to get hurt. The use of the little girl also helps to attract an audience of adults, since they are the ones who drive the most and would likely have children of their own. The campaign puts a bit of information in the bottom left corner, in order to make their point. This is the use of logos, and explains how a change in speed can seriously impact the amount of time it takes to stop a car. This fact matches the use of a little girl as the visual, since children may wander into the street when playing outside. This encourages the audience to slow down and take into consideration their speed the next time they drive. It finishes with a slogan "Car accidents don't just happen to cars", to emphasize how critically a car accident can hurt someone, and how the consequence of the injury to the passenger is much more severe than that to a car. This is all for the purpose of expressing how important road safety and awareness is, and how detrimental is can be to not take proper precautions.
No comments:
Post a Comment